The classic English summertime liqueur that launched an entire style of Fruit Cup!
This distinctively British liqueur was created by James Pimm, who first sold it at his London oyster warehouse in 1840. Supposedly created as an aid to disgestion, Pimm’s is based on gin, with juniper known for its medicial qualities.
Pimm’s first hit the big time in the 1880s, when the astute businessman and restaurant owner Horatio David Davies purchased both the oyster restaurant and the rights to the Pimm’s liqueur.
Davies became a member of parliament, was knighted and served as Lord Mayor of London. His connections at the top of British society ensured Pimm’s lasting popularity.
The drink itself is packed with spicy, fruity flavours, with notes of cola, juniper, coriander, orange, chamomile, orange zest, aniseed, liquorice, dark chocolate, coffee, cinnamon, root beer, star anise and strawberries.
Best enjoyed packed in a large jug with plenty of strawberries, cucumber, oranges, lemons, mint, and topped up with lemonade or ginger ale, or both! Now all you need is a hot day and some tennis…
Pimm’s is now owned by Diageo, and enjoyed across the planet.